About Fennell Discount Flooring
Irmo's direct-to-consumer LVP warehouse — where manufacturer-direct pricing meets local, personal service.
A Direct Approach to Premium Flooring
Located in the heart of Irmo, SC, Fennell Discount Flooring was built on a simple premise: supply high-quality, USA-made luxury vinyl plank flooring without the retail markup.
We source directly from a leading domestic LVP manufacturer — bridging the gap between premium manufacturing and the local community. Our customers get the same product quality used in large-scale commercial and residential developments, at prices that make sense for both contractors and homeowners.
Every product we carry is 100% waterproof, rigorously manufactured to strict quality standards, and available for direct pickup from our Irmo warehouse.
Our Manufacturing Partner
Our manufacturing partner is a USA-based producer of rigid core SPC luxury vinyl with industry-leading certifications including GreenGuard Gold, FloorScore, and proprietary technologies like ScratchGuard™ and SHIELD4MAX™.
Product Lines We Carry
Six performance tiers — one for every project and budget.
Rigid Core Luxury Vinyl
5.0mm · 12mil
Entry · 12 Colors
Rigid Core Luxury Vinyl
5.0mm · 20mil
Mid-Range · 36 Colors
Rigid Core Pro — Stone
5.5mm · 20mil
Stone Look · 12"×24"
Rigid Core Luxury Vinyl
6.5mm · 22mil
Wide Plank · Special Order
Premium Rigid Core
8.0mm · 28mil
SHIELD4MAX™ · Special Order
Backed by Real Certifications
GreenGuard Gold
Free of formaldehyde, phthalates, VOCs, and heavy metals
FloorScore Certified
Indoor Air Quality standard for resilient flooring products
ScratchGuard™ & SHIELD4MAX™
Proprietary surface technologies for maximum wear protection
Who We Serve
From major developments to single-room renovations.
Trade Professionals
- Contractors & Builders
- Flooring Installers
- Property Managers
- Remodelers
- Real Estate Investors
- Multi-Family Developers
Residential
- Homeowners
- DIY Renovators
- Airbnb & Vacation Rental Owners
- Interior Designers
- Flippers & Investors
- New Construction Buyers